What changed
Shopify Analytics has new bubble maps. They group nearby shipping or billing addresses into bubbles, and each bubble is sized by the metric you choose, such as orders or total sales. You can zoom, pan, or click a bubble to look closer, so you no longer need to group reports by city or region or export to a spreadsheet to see where sales are concentrated.
Why it matters
Knowing where your customers are helps you decide where to keep stock, which location to ship from, and where regional marketing is worth the spend. Bubble maps are available in reports and dashboard cards for anyone with access to Analytics reports, so you can check this without any setup beyond opening the report.
What to do this week
- Open the new Order hotspots by shipping location report in Analytics.
- Or add Shipping address or Billing address to a report you already use.
- Look at the largest bubbles and compare them with where your stock is kept and where you fulfill orders from.
- If one area stands out, note it before changing stock levels or ad targeting.
The Shopify Help Center has a guide to bubble maps if you want more detail on the controls.
Written with AI from the source above. If something looks off, the source is what counts.
