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What changed
Shopify has added a channel mapping page. It controls the product information each sales channel receives, such as titles, images, product category and color. Each channel starts with default mappings that set where each field gets its content. You can change those sources, combine several fields into one, and preview the product data each channel will receive.
Changes to a default apply to every product on that channel. If one product needs different wording or a different image on one channel, you can override that field for that product alone.
Why it matters
If you sell on more than one channel, this saves you from editing the same product in several places. Combining fields, for example adding your brand name to the listing title, can make listings clearer where they appear. The coverage percentage on each field shows which products are missing values, so you can fill gaps that might make listings look incomplete. Bulk editing lets you update channel values for many products and variants at once.
What to do this week
- Open the channel mapping page and check the default mappings for each channel you sell on.
- Use the preview to see what each channel actually receives.
- Look at the coverage percentages and fill in missing values for your best-selling products first.
- Read Shopify's help doc on channel mapping before making large changes.
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