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Shopify has added WhatsApp to its automation tools in Messaging. Merchants can now set up WhatsApp messages that send automatically to customers at chosen moments, instead of relying only on other channels.
The first set of automations comes with pre-built templates for three situations: a shopper who browsed without buying (abandoned browse), a shopper who added items to the cart but left (abandoned cart), and a shopper who started checkout and did not finish (abandoned checkout). You can also add WhatsApp to your own automations.
Why it matters
Abandoned carts and checkouts are where many stores lose sales that were already close to completing. A well-timed WhatsApp message gives you another way to reach those shoppers, and the templates mean you do not need to build the messages from scratch. The item does not give any figures on how much this will recover, so treat results as something to measure in your own store.
What to do this week
- Open Messaging > Automations in your Shopify admin and look at the three pre-built templates.
- Read each message and check that it sounds like your store before you turn it on.
- Decide whether you also want WhatsApp in your own automations, and start with just one.
- For more detail, read the WhatsApp marketing automations article in the Shopify Help Center.
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