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Shopify's Campaign Autopilot is now available to all merchants. It adds more advertising channels and a new set of features, including suggested search engine optimization (SEO) changes.
You set a budget and guardrails. Autopilot then looks at your store, products and customers and builds a marketing campaign. It can run ads across channels including Meta Ads, Microsoft Advertising, Snapchat, Shop, Shopify Messaging, and X Ads, which the changelog says is coming soon. It decides which channels to use and how to spend across them, and it moves budget toward what is working.
What you get
- Channel mix: Autopilot chooses where your budget goes instead of you splitting it by hand.
- SEO suggestions: Autopilot proposes SEO optimizations. You review and approve them before they apply, so your store is easier to find when shoppers search.
- Sidekick requests: You can also ask for SEO updates directly in Sidekick, Shopify's AI assistant.
What to do this week
- Open the Growth tab in Shopify admin and check whether Campaign Autopilot is available to your store.
- Before you turn it on, decide your monthly budget and the limits you want to set as guardrails.
- Review any SEO suggestions carefully before approving them, since they change how your products appear in search.
- For full details, read the Shopify Help Center article linked from the changelog.
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