Dit verhaal is beschikbaar in het Engels.
Shopify's Campaign Autopilot is now available to all merchants. It adds more advertising channels and a new set of features, including suggested search engine optimization (SEO) changes.
You set a budget and guardrails. Autopilot then looks at your store, products and customers and builds a marketing campaign. It can run ads across channels including Meta Ads, Microsoft Advertising, Snapchat, Shop, Shopify Messaging, and X Ads, which the changelog says is coming soon. It decides which channels to use and how to spend across them, and it moves budget toward what is working.
What you get
- Channel mix: Autopilot chooses where your budget goes instead of you splitting it by hand.
- SEO suggestions: Autopilot proposes SEO optimizations. You review and approve them before they apply, so your store is easier to find when shoppers search.
- Sidekick requests: You can also ask for SEO updates directly in Sidekick, Shopify's AI assistant.
What to do this week
- Open the Growth tab in Shopify admin and check whether Campaign Autopilot is available to your store.
- Before you turn it on, decide your monthly budget and the limits you want to set as guardrails.
- Review any SEO suggestions carefully before approving them, since they change how your products appear in search.
- For full details, read the Shopify Help Center article linked from the changelog.
Geschreven met AI op basis van de bron hierboven. Lijkt er iets niet te kloppen, dan geldt de bron.
